[CLIENT]:GLD
[CLIENT]:GLD
[CLIENT]:GLD
[CLIENT]:GLD
GLD divorces Forever to challenge the idea that the only things worth celebrating are the things that last forever.
GLD divorces Forever to challenge the idea that the only things worth celebrating are the things that last forever.
GLD divorces Forever to challenge the idea that the only things worth celebrating are the things that last forever.
GLD divorces Forever to challenge the idea that the only things worth celebrating are the things that last forever.
Sometimes forever doesn’t last. We rarely celebrate what we had the courage to leave behind.
Sometimes forever doesn’t last. We rarely celebrate what we had the courage to leave behind.
Sometimes forever doesn’t last. We rarely celebrate what we had the courage to leave behind.
Sometimes forever doesn’t last. We rarely celebrate what we had the courage to leave behind.
DAY
00
DAY
00
DAY
00
DAY
00
THE LAST WEDDING
THE LAST WEDDING
THE LAST WEDDING
THE LAST WEDDING
A wedding appeared online. Nobody knows who got married.
A wedding appeared online. Nobody knows who got married.
A wedding appeared online. Nobody knows who got married.
A wedding appeared online. Nobody knows who got married.
DAY
01
DAY
01
DAY
01
DAY
01
THE RUMOR
THE RUMOR
THE RUMOR
THE RUMOR
THEN THE CAMERAS SHOWED UP.
THEN THE CAMERAS SHOWED UP.
THEN THE CAMERAS SHOWED UP.
THEN THE CAMERAS SHOWED UP.
DAY
02
DAY
02
DAY
02
DAY
02
THE COVERAGE
THE COVERAGE
THE COVERAGE
THE COVERAGE
PAPARAZZI / 11:47 PM
PAPARAZZI / 11:47 PM
PAPARAZZI / 11:58 PM
PAPARAZZI / 11:58 PM
EVERYONE WANTED A STATEMENT. GLD WASN’T TALKING.
EVERYONE WANTED A STATEMENT. GLD WASN’T TALKING.
EVERYONE WANTED A STATEMENT. GLD WASN’T TALKING.
EVERYONE WANTED A STATEMENT. GLD WASN’T TALKING.
THEN THE INTERNET
GOT INVOLVED
THEN THE INTERNET
GOT INVOLVED
THEN THE INTERNET
GOT INVOLVED
THEN THE INTERNET
GOT INVOLVED
The wedding video was everywhere.
So the question WAS: who IS Forever?
The wedding video was everywhere.
So the question WAS: who IS Forever?
NOW EVERYONE KNOWS
NOW EVERYONE KNOWS
NOW EVERYONE KNOWS
NOW EVERYONE KNOWS
DAY
03
DAY
03
DAY
03
DAY
03
GLD FINALLY RESPONDS
GLD FINALLY RESPONDS
GLD FINALLY RESPONDS
GLD FINALLY RESPONDS
ANONYMOUS SUBMISSION
ANONYMOUS SUBMISSION
ANONYMOUS SUBMISSION
ANONYMOUS SUBMISSION
THE RING WAS SPOTTED BY A BYSTANDER.
THE RING WAS SPOTTED BY A BYSTANDER.
THE RING WAS SPOTTED BY A BYSTANDER.
THE RING WAS SPOTTED BY A BYSTANDER.
THEN CAME THE RECEIPTS
THEN CAME THE RECEIPTS
THEN CAME THE RECEIPTS
THEN CAME THE RECEIPTS
GLD REPOSTS THE PHOTO
To finally acknowledge everything.
GLD POSTS THE ACTUAL DOC
To confirm the rumors.
GLD REPOSTS THE PHOTO
To finally acknowledge everything.
GLD POSTS THE ACTUAL DOC
To confirm the rumors.
GLD REPOSTS THE PHOTO
To finally acknowledge everything.
GLD POSTS THE ACTUAL DOC
To confirm the rumors.
X / @BRAVOANDY
“I GOT THIS IN
THE MAIL YESTERDAY. Sad news. @shopGLD”
X / @BRAVOANDY
“I GOT THIS IN
THE MAIL YESTERDAY. Sad news. @shopGLD”
X / @BRAVOANDY
“I GOT THIS IN
THE MAIL YESTERDAY. Sad news. @shopGLD”
DAY
04
DAY
04
DAY
04
DAY
04
THE LAST DATE WITH FOREVER
THE LAST DATE WITH FOREVER
THE LAST DATE WITH FOREVER
THE LAST DATE WITH FOREVER
POV. GLD across the table in a serene candlelight dinner with the infamous ring box between us in a resturant.
GLD: “80 years.” (woman’s voice)
(beat)
“To Forever.”
POV. GLD across the table in a serene candlelight dinner with the infamous ring box between us in a resturant.
GLD: “80 years.” (woman’s voice)
(beat)
“To Forever.”
POV. GLD across the table in a serene candlelight dinner with the infamous ring box between us in a resturant.
GLD: “80 years.” (woman’s voice)
(beat)
“To Forever.”
POV. GLD across the table in a serene candlelight dinner with the infamous ring box between us in a resturant.
GLD: “80 years.” (woman’s voice)
(beat)
“To Forever.”
GLD lifts a glass.
Camera slowly turns. No hand to meet the glass. Empty seat. Silence
GLD gets up.
Hard cut: paparazzi flash SFX as rewinding of the past 4 day displays on screen
GLD lifts a glass.
Camera slowly turns. No hand to meet the glass. Empty seat. Silence
GLD gets up.
Hard cut: paparazzi flash SFX as rewinding of the past 4 day displays on screen
GLD lifts a glass.
Camera slowly turns. No hand to meet the glass. Empty seat. Silence
GLD gets up.
Hard cut: paparazzi flash SFX as rewinding of the past 4 day displays on screen
GLD lifts a glass.
Camera slowly turns. No hand to meet the glass. Empty seat. Silence
GLD gets up.
Hard cut: paparazzi flash SFX as rewinding of the past 4 day displays on screen
V.O.: SOMETIMES THE BIGGEST BREAKUPS ARE WITH OUR IDEAS
“WHAT ARE YOU READY TO DIVORCE___________ (i.e. situationships…..)?”
File today at GLD.com
V.O.: SOMETIMES THE BIGGEST BREAKUPS ARE WITH OUR IDEAS
“WHAT ARE YOU READY TO DIVORCE___________ (i.e. situationships…..)?”
File today at GLD.com
V.O.: SOMETIMES THE BIGGEST BREAKUPS ARE WITH OUR IDEAS
“WHAT ARE YOU READY TO DIVORCE___________ (i.e. situationships…..)?”
File today at GLD.com
V.O.: SOMETIMES THE BIGGEST BREAKUPS ARE WITH OUR IDEAS
“WHAT ARE YOU READY TO DIVORCE___________ (i.e. situationships…..)?”
File today at GLD.com
WEBSITE
WEBSITE
WEBSITE
WEBSITE
GLD asks “What are you ready to quit?” and people answer with “Official Statement” format.
Every submission gets a discount code toward a real piece from GLD’s actual catalog with engraving
GLD asks “What are you ready to quit?” and people answer with “Official Statement” format.
Every submission gets a discount code toward a real piece from GLD’s actual catalog with engraving
GLD asks “What are you ready to quit?” and people answer with “Official Statement” format.
Every submission gets a discount code toward a real piece from GLD’s actual catalog with engraving
GLD asks “What are you ready to quit?” and people answer with “Official Statement” format.
Every submission gets a discount code toward a real piece from GLD’s actual catalog with engraving
REACTIONS
REACTIONS
REACTIONS
REACTIONS
