America’s greatest monuments

are spoken

America’s greatest monuments

are spoken

America’s greatest monuments

are spoken

America’s greatest monuments

are spoken

[CLIENT]:AMERICA250

[CLIENT]:AMERICA250

[CLIENT]:AMERICA250

[CLIENT]:AMERICA250

America250 created a word to honor Black innovation because the more useful something becomes, the less we ask who made it possible.

America250 created a word to honor Black innovation because the more useful something becomes, the less we ask who made it possible.

America250 created a word to honor Black innovation because the more useful something becomes, the less we ask who made it possible.

America250 created a word to honor Black innovation because the more useful something becomes, the less we ask who made it possible.

04/

04/

04/

04/

SOCIAL

SOCIAL

SOCIAL

SOCIAL

Weeks before Juneteenth, JUBA appears in social posts designed to introduce the word into everyday conversation.

Weeks before Juneteenth, JUBA appears in social posts designed to introduce the word into everyday conversation.

Weeks before Juneteenth, JUBA appears in social posts designed to introduce the word into everyday conversation.

Weeks before Juneteenth, JUBA appears in social posts designed to introduce the word into everyday conversation.

05/

05/

05/

05/

PARTNER

FILMS

PARTNER

FILMS

PARTNER

FILMS

PARTNER

FILMS

On the morning of Juneteenth, brands prove JUBA already exists through 10 second films on social showing how they made what they’re known for from what they had.

On the morning of Juneteenth, brands prove JUBA already exists through 10 second films on social showing how they made what they’re known for from what they had.

On the morning of Juneteenth, brands prove JUBA already exists through 10 second films on social showing how they made what they’re known for from what they had.

On the morning of Juneteenth, brands prove JUBA already exists through 10 second films on social showing how they made what they’re known for from what they had.

01

01

01

01

TELFAR

TELFAR

TELFAR

TELFAR

02

02

02

02

AKAI

AKAI

AKAI

AKAI

03

03

03

03

NIKE

NIKE

NIKE

NIKE

06/

06/

06/

06/

JUBA

LANGUAGE

KIT

JUBA

LANGUAGE

KIT

JUBA

LANGUAGE

KIT

JUBA

LANGUAGE

KIT

JUBA gets added to keyboards, autocorrect and voice assistant so people can use it like any other word.

JUBA gets added to keyboards, autocorrect and voice assistant so people can use it like any other word.

JUBA gets added to keyboards, autocorrect and voice assistant so people can use it like any other word.

JUBA gets added to keyboards, autocorrect and voice assistant so people can use it like any other word.

01 / AUTOCORRECT


01 / AUTOCORRECT


01 / AUTOCORRECT


03/ KEYBOARD


03/ KEYBOARD


03/ KEYBOARD


02 / VOICE ASSISTANT


02 / VOICE ASSISTANT


02 / VOICE ASSISTANT


07/

07/

07/

07/

NETWORK

WEEK

NETWORK

WEEK

NETWORK

WEEK

NETWORK

WEEK

For one week, JUBA replaces phrases like “made it work” and “figured it out” across streaming shows and movies. Say JUBA to an assistant or tap the icon on a paused show when you want to recreate the item with what you have

For one week, JUBA replaces phrases like “made it work” and “figured it out” across streaming shows and movies. Say JUBA to an assistant or tap the icon on a paused show when you want to recreate the item with what you have

For one week, JUBA replaces phrases like “made it work” and “figured it out” across streaming shows and movies. Say JUBA to an assistant or tap the icon on a paused show when you want to recreate the item with what you have.

For one week, JUBA replaces phrases like “made it work” and “figured it out” across streaming shows and movies. Say JUBA to an assistant or tap the icon on a paused show when you want to recreate the item with what you have

08/

08/

08/

08/

OUR

DICTIONARY

OUR

DICTIONARY

OUR

DICTIONARY

OUR

DICTIONARY

On July 4th, these 250 words become the physical evidence of the words Black America gave the nation. Curated by Black scholars and community leaders.

On July 4th, these 250 words become the physical evidence of the words Black America gave the nation. Curated by Black scholars and community leaders.

On July 4th, these 250 words become the physical evidence of the words Black America gave the nation. Curated by Black scholars and community leaders.

On July 4th, these 250 words become the physical evidence of the words Black America gave the nation. Curated by Black scholars and community leaders.