
America’s greatest monuments
are spoken
America’s greatest monuments
are spoken
America’s greatest monuments
are spoken
America’s greatest monuments
are spoken
[CLIENT]:AMERICA250
[CLIENT]:AMERICA250
[CLIENT]:AMERICA250
[CLIENT]:AMERICA250
America250 created a word to honor Black innovation because the more useful something becomes, the less we ask who made it possible.
America250 created a word to honor Black innovation because the more useful something becomes, the less we ask who made it possible.
America250 created a word to honor Black innovation because the more useful something becomes, the less we ask who made it possible.
America250 created a word to honor Black innovation because the more useful something becomes, the less we ask who made it possible.


04/
04/
04/
04/
SOCIAL
SOCIAL
SOCIAL
SOCIAL
Weeks before Juneteenth, JUBA appears in social posts designed to introduce the word into everyday conversation.
Weeks before Juneteenth, JUBA appears in social posts designed to introduce the word into everyday conversation.
Weeks before Juneteenth, JUBA appears in social posts designed to introduce the word into everyday conversation.
Weeks before Juneteenth, JUBA appears in social posts designed to introduce the word into everyday conversation.

05/
05/
05/
05/
PARTNER
FILMS
PARTNER
FILMS
PARTNER
FILMS
PARTNER
FILMS
On the morning of Juneteenth, brands prove JUBA already exists through 10 second films on social showing how they made what they’re known for from what they had.
On the morning of Juneteenth, brands prove JUBA already exists through 10 second films on social showing how they made what they’re known for from what they had.
On the morning of Juneteenth, brands prove JUBA already exists through 10 second films on social showing how they made what they’re known for from what they had.
On the morning of Juneteenth, brands prove JUBA already exists through 10 second films on social showing how they made what they’re known for from what they had.

01
01
01
01
TELFAR
TELFAR
TELFAR
TELFAR

02
02
02
02
AKAI
AKAI
AKAI
AKAI

03
03
03
03
NIKE
NIKE
NIKE
NIKE
06/
06/
06/
06/
JUBA
LANGUAGE
KIT
JUBA
LANGUAGE
KIT
JUBA
LANGUAGE
KIT
JUBA
LANGUAGE
KIT
JUBA gets added to keyboards, autocorrect and voice assistant so people can use it like any other word.
JUBA gets added to keyboards, autocorrect and voice assistant so people can use it like any other word.
JUBA gets added to keyboards, autocorrect and voice assistant so people can use it like any other word.
JUBA gets added to keyboards, autocorrect and voice assistant so people can use it like any other word.

01 / AUTOCORRECT
01 / AUTOCORRECT
01 / AUTOCORRECT
03/ KEYBOARD
03/ KEYBOARD
03/ KEYBOARD
02 / VOICE ASSISTANT
02 / VOICE ASSISTANT
02 / VOICE ASSISTANT
07/
07/
07/
07/
NETWORK
WEEK
NETWORK
WEEK
NETWORK
WEEK
NETWORK
WEEK
For one week, JUBA replaces phrases like “made it work” and “figured it out” across streaming shows and movies. Say JUBA to an assistant or tap the icon on a paused show when you want to recreate the item with what you have
For one week, JUBA replaces phrases like “made it work” and “figured it out” across streaming shows and movies. Say JUBA to an assistant or tap the icon on a paused show when you want to recreate the item with what you have
For one week, JUBA replaces phrases like “made it work” and “figured it out” across streaming shows and movies. Say JUBA to an assistant or tap the icon on a paused show when you want to recreate the item with what you have.
For one week, JUBA replaces phrases like “made it work” and “figured it out” across streaming shows and movies. Say JUBA to an assistant or tap the icon on a paused show when you want to recreate the item with what you have


08/
08/
08/
08/
OUR
DICTIONARY
OUR
DICTIONARY
OUR
DICTIONARY
OUR
DICTIONARY
On July 4th, these 250 words become the physical evidence of the words Black America gave the nation. Curated by Black scholars and community leaders.
On July 4th, these 250 words become the physical evidence of the words Black America gave the nation. Curated by Black scholars and community leaders.
On July 4th, these 250 words become the physical evidence of the words Black America gave the nation. Curated by Black scholars and community leaders.
On July 4th, these 250 words become the physical evidence of the words Black America gave the nation. Curated by Black scholars and community leaders.

