[CLIENT]:Wingstop
[CLIENT]:Wingstop
[CLIENT]:Wingstop
[CLIENT]:Wingstop
Every NBA Finals, Wingstop drops a new BOX SEAT™ in collaboration with a different cultural figure who’s living inside that year’s Finals moment
Every NBA Finals, Wingstop drops a new BOX SEAT™ in collaboration with a different cultural figure who’s living inside that year’s Finals moment
Every NBA Finals, Wingstop drops a new BOX SEAT™ in collaboration with a different cultural figure who’s living inside that year’s Finals moment
Every NBA Finals, Wingstop drops a new BOX SEAT™ in collaboration with a different cultural figure who’s living inside that year’s Finals moment
The NBA Finals happens wherever people are watching. Wingstop turns any room into the NBA Finals arena with a box seat that arrives with your order.
The NBA Finals happens wherever people are watching. Wingstop turns any room into the NBA Finals arena with a box seat that arrives with your order.
The NBA Finals happens wherever people are watching. Wingstop turns any room into the NBA Finals arena with a box seat that arrives with your order.
The NBA Finals happens wherever people are watching. Wingstop turns any room into the NBA Finals arena with a box seat that arrives with your order.
KAI
CENAT
KAI
CENAT
KAI
CENAT
KAI
CENAT
Kai Cenat doesn’t just watch basketball. He turns it into an experience millions can share whether courtside, in NBA 2K, and on Twitch.
Kai Cenat doesn’t just watch basketball. He turns it into an experience millions can share whether courtside, in NBA 2K, and on Twitch.
Kai Cenat doesn’t just watch basketball. He turns it into an experience millions can share whether courtside, in NBA 2K, and on Twitch.
Kai Cenat doesn’t just watch basketball. He turns it into an experience millions can share whether courtside, in NBA 2K, and on Twitch.
SO WINGSTOP BUILT THE BOX SEAT AROUND HOW KAI AND HIS COMMUNITY EXPERIENCE THE FINALS.
SO WINGSTOP BUILT THE BOX SEAT AROUND HOW KAI AND HIS COMMUNITY EXPERIENCE THE FINALS.
SO WINGSTOP BUILT THE BOX SEAT AROUND HOW KAI AND HIS COMMUNITY EXPERIENCE THE FINALS.
SO WINGSTOP BUILT THE BOX SEAT AROUND HOW KAI AND HIS COMMUNITY EXPERIENCE THE FINALS.
LAUNCH
LAUNCH
LAUNCH
LAUNCH
Kai launches the Box Seat with a live tunnel walk during Final Playoffs Game in the pregame broadcast window
Kai launches the Box Seat with a live tunnel walk during Final Playoffs Game in the pregame broadcast window
Kai launches the Box Seat with a live tunnel walk during Final Playoffs Game in the pregame broadcast window
Kai launches the Box Seat with a live tunnel walk during Final Playoffs Game in the pregame broadcast window
01
01
01
01
THE ARRIVAL
THE ARRIVAL
THE ARRIVAL
THE ARRIVAL
Kai arrives for the Finals pregame broadcast with the Box Seat in hand.
Kai arrives for the Finals pregame broadcast with the Box Seat in hand.
Kai arrives for the Finals pregame broadcast with the Box Seat in hand.
Kai arrives for the Finals pregame broadcast with the Box Seat in hand.
02
02
02
02
TUNNEL WALK
TUNNEL WALK
TUNNEL WALK
TUNNEL WALK
A player style entrance with Kai and his team walking out carrying the Box Seat.
A player style entrance with Kai and his team walking out carrying the Box Seat.
A player style entrance with Kai and his team walking out carrying the Box Seat.
A player style entrance with Kai and his team walking out carrying the Box Seat.
03
03
03
03
REVEAL
REVEAL
REVEAL
REVEAL
Kai opens the Box Seat live courtside. It doesn’t matter where you’re watching from, the arena is wherever you are
Kai opens the Box Seat live courtside. It doesn’t matter where you’re watching from, the arena is wherever you are
Kai opens the Box Seat live courtside. It doesn’t matter where you’re watching from, the arena is wherever you are
Kai opens the Box Seat live courtside. It doesn’t matter where you’re watching from, the arena is wherever you are
EVERY FINALS
EVERY FINALS
EVERY FINALS
EVERY FINALS
A new Box Seat is created with a different cultural
figure for every Finals.
A new Box Seat is created with a different cultural
figure for every Finals.
A new Box Seat is created with a different cultural
figure for every Finals.
A new Box Seat is created with a different cultural
figure for every Finals.
Credits:
Art Director: Rayan Abasaeed
Copywriter: Enoch B
Credits:
Art Director: Rayan Abasaeed
Copywriter: Enoch B
Credits:
Art Director: Rayan Abasaeed
Copywriter: Enoch B
Credits:
Art Director: Rayan Abasaeed
Copywriter: Enoch B